We wanted to create a collection, which would appeal to our wide client base – to all ages and to all ethnicities. We as a creative team were very aware that as a high end brand we needed to do this in a luxurious way that would also appeal to everyone in the hairdressing industry – members of the trade and consumer press as well as other hairdressers. We wanted to create a collection which shows Francesco Group Creative Team as inspirational hairdressers.
This meant a huge focus on getting the right models that would not only include models from all backgrounds with all different types of hair but also models of all ages. This was something which we didn’t believe had really been tackled by the hairdressing industry for a while and something we as a company hadn’t done before but we saw it as an opportunity to showcase our diverse hairdressing skills and create something which would appeal to all of our clients.
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