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In January 2001 ghd was born. Girls gasped and A-listers praised. Word spread rapidly and demand soared. From this day, ghd transformed the understanding of hair and beauty and brought belief, guidance and miracles to a new generation of women. Thanks to its celebrity and salon endorsement - along with the undisputed quality of the product - ghd stylers have a cult-like following, with an overseas expansion established in 15 countries.

Iconic campaigns and a ghd Directive of top stylists maintain ghd's position as a leader and the brand has developed from the original classic styler to limited edition versions, an extensive product line and an in salon Expert education arm spearheading the latest products, techniques and looks. Adored by millions and worshipped the world over, ghd is 'a new religion for hair'.

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