True Colour

Claire Chell, Francesco Group Creative Colour Director and Wella Professionals Colour Club member unveils her latest collection, True Colour. Inspired by the endless possibilities of multi-tone infusion, Claire’s imagery is a celebration of all things chromatic which utilises an assortment of shades in full vivid splendour.


Velvet-smooth traditional styles are awoken with impactful colour, while blunt, sharp structure transforms organic looks into evocative, empowering creations. By experimenting with vibrant illuminations of enhanced spectrum shades this collection aims to push the creative boundaries of the chromatic scale to its vivacious limits.